Motive Pricing (2026) — Real Cost Per Truck
Motive hides pricing behind a sales call. Here's the actual per-truck monthly cost, contract terms, hardware fees, and hidden add-ons — plus how ELD HUB delivers the same DOT compliance for $15/mo, no contract.
Motive pricing tiers
Reported pricing from operator interviews and RFPs; Motive does not publish rate cards.
| Tier | Price per truck / mo | Notes |
|---|---|---|
| Starter (ELD-only) | $20–$25 | HOS, DVIR, IFTA. 36-month contract typical. |
| Pro (Fleet) | $30–$35 | Adds GPS tracking, geofencing, fleet dashboard. |
| Premium (Safety) | $40–$55 | Adds AI dash cam, driver scoring, event review. |
| Enterprise | Custom | Volume discounts at 50+ trucks. Multi-year lock. |
| ELD HUB | $15 | All features. Month-to-month. No hardware markup. |
Hidden costs Motive won't quote upfront
- Vehicle Gateway hardware: $150–$250 per truck upfront (or amortized into contract)
- AI Dash Cam: $300–$500 per truck (Premium tier only)
- Per-driver license fees on team accounts
- Data-plan fees for cellular backhaul on some Vehicle Gateway SKUs
- Auto-renewal at contract end — 60-day cancellation window or you're locked another term
- Early-termination fee: remaining contract balance in full
36 months standard, 12/24 available at higher per-truck rates. Auto-renews.
$150–$250 per Vehicle Gateway, plus $300–$500 per AI Dash Cam if upgrading to Premium.
Total cost of ownership: 3-year, 5-truck fleet
Motive
- Software: ~$40/mo × 5 × 36 = $7,200
- Hardware: ~$225 × 5 = $1,125
- Add-ons + fees: $600–$1,500
- Total: ~$8,900–$9,800
ELD HUB
- Software: $15/mo × 5 × 36 = $2,700
- Hardware: at cost, no markup
- Add-ons + fees: $0 — everything included
- Total: ~$2,700
Save ~$6,200 over 3 years on 5 trucks
Frequently asked questions
Why doesn't Motive publish pricing on its website?
Motive uses value-based sales pricing — reps quote based on fleet size, tier, and how much competition you're playing off against them. Small fleets typically end up at the high end of the range; large fleets negotiate down.
What's the cheapest Motive plan?
Motive's Starter (ELD-only) tier starts around $20–$25/truck/month on a 36-month contract. Month-to-month or 12-month options exist but push toward $30–$35.
Are the Motive AI dash cams included in the price?
No — the AI Dash Cam is an add-on ($300–$500 per truck hardware + higher monthly tier). Premium tier is typically $40–$55/truck/month.
How does Motive pricing compare to Samsara?
Similar for equivalent features. Both hide pricing, both push 3–5 year contracts, both charge $300+ for hardware. For small fleets, ELD HUB ($15/mo, no contract) is 60%+ cheaper than either.
Can I negotiate Motive's price down?
Yes. Motive reps have 15–25% discount authority, more at enterprise. Best leverage: a written quote from Samsara + a documented switch date. But even at the discounted price you're locked into a 3-year contract.
Skip the Motive sales call
$15/truck/month. No contract. FMCSA-registered. Set up in 30 minutes.