Geotab Pricing (2026) — Real Cost Per Truck
Geotab hides pricing behind a sales call. Here's the actual per-truck monthly cost, contract terms, hardware fees, and hidden add-ons — plus how ELD HUB delivers the same DOT compliance for $15/mo, no contract.
Geotab pricing tiers
Reported pricing from operator interviews and RFPs; Geotab does not publish rate cards.
| Tier | Price per truck / mo | Notes |
|---|---|---|
| Base | $15–$20 | GPS tracking, basic reporting. No HOS/ELD included. |
| Regulatory (HOS + ELD) | $25–$35 | Adds HOS + DVIR. Required for DOT compliance. |
| Pro | $35–$45 | Adds engine data, driver behavior, advanced reporting. |
| ProPlus | $50–$65 | Adds fleet management, routing, custom analytics. |
| ELD HUB | $15 | All features. Month-to-month. No hardware markup. |
Hidden costs Geotab won't quote upfront
- GO9 GPS device: $150–$250 per vehicle upfront
- Data plan (cellular): $6–$10 per vehicle per month on top of the software tier
- Reseller markup — Geotab is sold through 100+ resellers, each with different pricing
- Add-on marketplace apps: $2–$15/mo per app per vehicle
- Multi-year contract commitments through most resellers (12–36 months)
- Different pricing per reseller — quotes vary 30%+ for identical service
Varies by reseller — typically 12 or 36 months. No direct-from-Geotab month-to-month.
GO9 device: $150–$250. Some resellers subsidize to $0 in exchange for a longer contract.
Total cost of ownership: 3-year, 5-truck fleet
Geotab
- Software: ~$40/mo × 5 × 36 = $7,200
- Hardware: ~$225 × 5 = $1,125
- Add-ons + fees: $600–$1,500
- Total: ~$8,900–$9,800
ELD HUB
- Software: $15/mo × 5 × 36 = $2,700
- Hardware: at cost, no markup
- Add-ons + fees: $0 — everything included
- Total: ~$2,700
Save ~$6,200 over 3 years on 5 trucks
Frequently asked questions
Why is Geotab pricing so inconsistent?
Geotab sells only through resellers (Geotab-authorized partners), not direct. Each reseller sets their own pricing and contract terms — the same GO9 device + Regulatory plan can range $22–$45/mo depending on who you buy from.
Does Geotab include ELD in the base plan?
No. The Base tier is GPS-only. You need Regulatory or higher for HOS + ELD compliance. Small fleets often get sold into Base and then upsold when DOT inspection issues surface.
What's the total Geotab cost per truck per month?
Real all-in cost: $25–$45 (Regulatory tier) plus $6–$10 for the cellular data plan = $31–$55 per truck per month. Plus $150–$250 upfront hardware unless subsidized.
Is Geotab better than Motive or Samsara?
For enterprise fleets that need custom integrations, Geotab's open API is strong. For small fleets that just need DOT-compliant HOS/DVIR/IFTA, all three (Geotab, Motive, Samsara) are overkill and overpriced compared to ELD HUB at $15/mo.
Can I switch Geotab resellers without buying new hardware?
Sometimes — the GO9 device is Geotab-standard, but resellers often 'lock' devices to their account. You may need re-provisioning or new hardware to switch. Ask before signing.
Skip the Geotab sales call
$15/truck/month. No contract. FMCSA-registered. Set up in 30 minutes.