Week-by-week actions for the first quarter after your MC activates — rate floors, first brokers, IFTA, cash flow, and the KPIs that separate carriers that survive year 1 from the 85% that don't.
Calculate your all-in cost per mile: truck payment + insurance + fuel + ELD + maintenance reserve. For most 1-truck operations, that's $1.65–$1.95/mi. Never book below +$0.40/mi over that number.
Skip cheap freight brokers on your first loads — you need paperwork history, not $1.20/mi runs. Target reputable brokers (Coyote, TQL, Landstar) even if the rate is average. Their POD paperwork is what factors and future brokers will vet you on.
Every load, save the dispatcher's cell number. Email a one-line thank-you with your MC, DOT, and preferred lanes. This is how you skip load boards by month 6.
Due end of month after quarter close. If you're not using an ELD that auto-tracks state miles and fuel receipts (like ELD HUB), you'll spend a full day on this. Automated IFTA saves 8+ hours per quarter.
Get 3 fresh quotes at the 90-day mark. Even 3 months of clean CSA scores can drop your premium 10–15%. Don't wait until renewal — brokers reward carriers with lower rates before the 12-month mark.
Are you netting $6K+/mo per truck? If yes, start scouting truck #2 or a company driver. If no, audit your rate per mile, deadhead percentage, and fuel MPG. One of those is bleeding money.
Track these weekly. Miss two of them for two weeks and it's time to intervene.
| Metric | Target | Why it matters |
|---|---|---|
| Rate per mile (loaded) | $2.20+ | Below this and insurance + truck payment eat you alive |
| Deadhead % | < 15% | Every empty mile is pure loss |
| Fuel MPG | 6.5+ | Under 6 MPG means engine or driving habits need work |
| Days sales outstanding | < 5 days | Factor invoices to keep DSO under a week |
| CSA basic scores | All < 60% | Above 65% and brokers stop calling |
| Cash reserves | 30-day operating | One breakdown wipes new authorities without this |
Chasing cheap freight to keep the wheels turning. A $1.10/mi load with 30% deadhead is losing money — you'd earn more sitting. Set a rate floor before your authority activates and hold it, even if that means sitting one day per week.
Load boards (DAT, Truckstop) and a same-day factoring company are the whole answer. Post your truck, respond fast, accept average rates on reputable brokers to build POD paperwork. By load 10 you'll start getting called back directly.
When you have 45+ days of cash reserves AND your top 5 brokers pay in under 20 days AND you can absorb one broker no-pay. For most 1-truck operations, that's month 12+. Until then, 1–2% factoring beats a $500 missed truck payment.
Rent for the first 60 days from your first broker (Landstar, Mercer, etc). This lets you validate freight lanes before committing $15K+ to a trailer. Buy when you have 3 months of consistent lanes.
Very. A bad ELD = HOS errors = failed roadside inspections = broker rejection. Pick a device on the FMCSA registered list, with auto-IFTA and DVIR built in. That's why we built ELD HUB for $15/mo — new authorities can't afford $40/mo/truck.
30-minute PT-30 install. $15/mo, no contract. Auto-IFTA and DVIR included.